The Indian Press says, “Bring on the Sunshine.”

The Indian Press says, “Bring on the Sunshine.”

By: MarcSorenson, Sunlight Institute–

In so many countries, sunlight is looked on with fear, and the press is constantly promoting that fear by warning that sun exposure in causing melanoma—an idea that is patently false.

Fortunately, in India not everyone is buying the sunscare propaganda. It is not uncommon to see articles in the Indian press expressing the concern that Indians, many of who have adopted the indoor lifestyles of western countries, are becoming severely deficient in vitamin D due to lack of sunlight exposure. One of those articles was recently published in the online version of India Today. The author, Nalini Ravichandran, correctly points out: “Scientific studies have proven that Vitamin D is like the ignition key to your car; the car won’t run unless you turn the key and ignite the engine. So get started in the right direction, before it gets too late.” In other words, seek the sunlight!

The author also laments the fact that 80% of Indians are now vitamin-D deficient. The only thing lacking in this excellent piece is a discussion of all the benefits of sunlight beyond vitamin D.

I applaud the efforts of the Indian press to bring the truth about sunlight to their populace. I have seen several articles in the past year all extolling the benefits of sunlight. Now, if only we could get the western press to catch up!

Read the article.

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